12-02 / 22-03 2024
Buckler
Rebranding
Challenge
Choose a product that is no longer on the market and rebrand it to make it appealing to the target audience again.
Approach
Conducting research on the product, the previous target audience, and the possibilities for the new target audience. Creating a mood board that aligns with the target audience and the product, and developing it into a design.
Results
A one-pager reintroducing the “new” product to the market.
Client
Mediacollege Amsterdam & Buckler
Target audience
Young people aged 15 to 17
Programs
Services provided
Research, branding, illustrations, and prototype
Research
Concept
Design proposals
