11-11 / 18-12 2024

Kompasloos

Podcast website

Challenge

Create a podcast website on a topic of your choice that appeals to your target audience and motivates them to listen to your podcast. You’ll do this by creating a teaser video and a website.

Approach

Conduct research on the target audience and personas. Create a brand identity that aligns with the theme of travel and the target audience, and design a logo and mascots. Next, create a design for the website, a teaser video, and a set of cards tailored to the target audience.

Results

A clickable prototype for the website, a teaser video, and a set of cards in the style of the styleboard.

Client

Hogeschool van Amsterdam (HvA)

Target audience

Young people between the ages of 18 and 24

Programs